Job Details
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Job Description
- Help identify target audiences and plan effective media campaigns
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs, efficiency, and return on investment (ROI)
- Developing effective media buying strategies
- Report to top management and build long-term strategies
- Negotiate and buy advertising inventory for the company.
- ensure that ads reach target audiences through high-quality channels at the lowest possible prices
- establish trust and build rapport with media professionals
- Plan & execute digital marketing strategist that aims at producing a positive ROI for our clients. It includes handling everything from competitor research, audience selection, to lead generation to customer value optimization as well as conversion rate optimization.
- Work with designers, copywriters, and social media specialist on assets used for paid media campaigns.
- Optimizing campaigns towards lower cost per KPIs and achieving what is promised in media plans is a must.
- Launch email marketing campaigns.
- Launch SMS marketing campaigns
- Work on website improvement and optimization for best performance.
- Researching competitors' digital strategies and media sponsored used to improve client performance.
- Writing proposals
- Creating media buying sheets
Job Requirements
- Effective negotiator
- Critical thinker
- Able to work independently and have excellent time management skills.
- Organizational and multitasking abilities
- Experience with doing audience and buyer persona research
- Worked in Education Institute before
- Must be a good knowledge of how to make paid campaigns on Facebook or snapchat or Twitter or Google AdWords.
- Familiarity with media-buying, planning and research
