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Job Description
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of building gaming community, attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish
- Build and manage a rich content/reviews/game stories that attracts a qualified audience to our community (including blog posts, social media posts, game reviews, comparisons, articles, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Engage with gaming communities through social media with content that does not relate to sales, like posting memes and competitions.
Job Requirements
- Bachelor degree or equivalent work experience.
- Some past experience in marketing is preferred.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Bonus skills: HTML/CSS, Adobe Creative Suite.
- Gaming / Gamer experience
