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Job Description
- Responsible for P&L of the Versius®Surgical System portfolio and roadmap which includes costs, inventories, pricing, and productivity drivers
- Delivers the operating plan: achievement of growth objectives including market share, revenue, profit and ROI for all channels of business.
- Develops competitive sales and marketing initiatives to meet business and revenue goals
- Identifies and champions new and creative approaches to business, operations and marketing opportunities and challenges
- Develops, communicates and executes long-term vision and strategy and initiatives that align with global marketing within market verticals.
- Manages the full breadth of theVersius®Surgical SystemPortfolio lifecycle which include multigenerational product plans, new product introduction (NPI) mass production and end of life (EOL)
- Executes strategies as outlined in global market manager strategic plans for key imperatives and initiatives including strategic partnerships, customer education, staff development and continuous improvement/business excellence
- Presents long-term the Versius®Surgical System forecast and justification to leadership team, which is used for business strategic/demand planning
- Partners closely with global sales organization to drive commercial success
- Manages resourcing, timelines and budgets associated with projects in areas of responsibility
- Develops and implements the Versius®Surgical System communication launch plans, coordinating with cross functional teams and stakeholders from global market management, sales, marketing communication, operations, finance, legal, quality, research and development
- Managing the planning processes with consequent rollout to stakeholders and implementing global activities/tactics
- Provides executive leadership and cross-functional partners with updates, reports and presentations regarding portfolio performance
- Builds and maintains strong working relationships with global and cross-functional partners within the organization
- Formulates, reviews and executes corporate short and long-range plans, initiatives, and objectives for product roadmap
- Serves as technical adviser, demonstrating the Versius®Surgical Systemand troubleshooting issues
- Works closely with global marketing teams to ensure messaging is consistent and relevant across market verticals
- Works with sales team to position the Versius®Surgical System that maximize activity with respect to maintaining existing business and driving new growth within specific geographic territories and regions
- Conducts business KPI reviews with executive leadership
- Develops approved pricing guidelines, and acts as the point person for additional pricing actions/decisions that fall outside guidelines
- Ensures development of product and application specific training content, programs and customer collateral for global sales teams
- Prepares and maintains SWOT analysis
- Determines the Versius®Surgical System market share
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
- Meets regularly with department leader to provide input and/or suggestions on opportunities/areas for improvement
- Provides oversight and direction to market managers and sales for pricing and profitability guidelines to be utilized by the sales team for respective market segments and individual accounts
Job Requirements
- Bachelor degree in a related field
- 3-5 years in product/brand management with marketing experience
- Demonstrated ability to write effective business plans, marketing plans and product plans
- Excellent written and verbal communication skills and comfort presenting to internal and external audiences
- Ability to work well in a cross-functional team, listening effectively to others
- Ability to multi-task, work on multiple projects, with good organizational skills
- Skilled in using Excel, PowerPoint and Word
Nice to Have:
- MBA or advanced degree in health policy or marketing
- Previous experience in marketing, business development,
- Medical device experience
- Knowledge of MIS
- Experience in project management
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