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Brand Manager

Maadi, Cairo
Posted 3 years ago
89Applicants for1 open position
  • 14Viewed
  • 0In Consideration
  • 13Not Selected
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Job Details

Experience Needed:
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Job Description

  • Innovation Roadmap: Lead Innovation pipeline creation.
  • New Category development: Evaluate and recommend play in new categories for Egypt business. 
  • Lead the in-market launches basis aligned strategy.
  • Identify innovative business building ideas to increase business prospects.
  • Assist in developing promotional strategies for brand awareness and profitability.
  • Provide assistance in developing brand positioning and communication strategies.
  • Manage consumer and trade promotional activities and marketing events.
  • Manage cross-functional teams to execute projects within assigned timelines and budgets.
  • Collaborate with Market Research team to identify consumer trends and needs.
  • Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
  • Support Marketing Manager to introduce new products in the market.
  • Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
  • Analyze competitor performance and market trends to provide recommendations for brand development.
  • Monitor and control expenses within allotted budget.

Job Requirements

  • +5 years’ experience in the brand management field, experience in the FMCG sector is a must.
  • BSc of business administration degree will be suitable, a postgraduate degree in Marketing or Product Management is an asset.
  • Excellent command of the English language.
  • Excellent MS Office skills.
  • Critical analysis orientation, business cycle understanding, problem-solving & decision-making capabilities.
  • Excellent communication, presentation and reporting skills.

Functional:-

  • Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights.

Behavioral:-

  • Adaptability to a new cultural environment, Pursue Excellence & Be Boundaryless, Ability to nurture talent, Entrepreneurial.

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