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Product Marketing Manager

Bypa-ss
Maadi, Cairo
Posted 2 years ago
101Applicants for1 open position
  • 101Viewed
  • 5In Consideration
  • 58Not Selected
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Job Details

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Job Description

For Bypa-ss this role is a very impactful role in our team, as his main focus is simply telling our product story to the market. Our most suitable PMM should perform most of the following functions: 

Discovery and strategy; 

  • Develop product marketing strategies.
  • Conduct a market analysis to understand the competitive landscape.
  • Identify customer life cycle.
  • Identify revenue streams.
  • Budgeting related to marketing OKRs.
  • Forming product Marketing team.

Introduction and execution 

  • Build a deep knowledge of our market, customers, and competitors.
  • Build marketing programs across different channels and segments which leads to higher conversion rate.
  • Implementation of the Marketing strategy - including campaigns, events, and digital marketing.
  • Communicate product value.
  • Create content marketing plan.
  • Sales enablement (Material, Trainings, Messaging...).
  • Review customer satisfaction results and follows up.

Increase Loyalty and enhancement 

  • Create new revenue streams.
  • Retaining the product profitability.
  • Discover new markets.
  • ROI reporting.

Job Requirements

  • Deep understanding of a product life cycle. 
  • Has a trio experience (Business, Technical, and Broad Marketing). 
  • Bachelor degree.
  • Experience in a a startup is a plus. 
  • Interpersonal, analytical, and creative skills. 
  • Experience in agile culture is preferred. 

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