Digital Marketing Manager (D&B Properties)

• Managing ~ 20 people of Marketing team 
• Real estate business (Broker, Developer, Commercial and Investment)
• Monthly spend 1-2M AED 
• Yearly Sales ~ 3-6B AED
• Real estate leader broker requires A digital marketing manager who is a professional will be responsible for growing a brand’s online presence, leadGen, performance marketing, and sales by working on various marketing campaigns, strategies, sources and agencies.
• Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Designing, building and maintaining the brand’s social media mgmt.
• Measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Brainstorming new and creative growth strategies
• Planning, executing, and measuring experiments and conversion tests
• Collaborating with internal teams to create landing pages and optimize user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrumenting conversion points and optimizing user funnels
• Collaborating with agencies and other vendor partners
• Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate
• Increase sales funnel and grow leadgen engine
• Monitor quality of leads to improve closure rates

KPI's

• Sales revenue: This KPI measures the ultimate outcome of all marketing efforts. It shows how much revenue is generated by each marketing channel or campaign.
• Customer count: This KPI measures how many people purchase the products or services offered by the brand. It indicates the size and growth of the customer base.
• Customer lifetime value (CLV): This KPI measures how much revenue a customer generates for the brand over their entire relationship. It helps to optimize customer retention and loyalty strategies.
• Customer acquisition cost (CAC): This KPI measures how much it costs to acquire a new customer through a specific marketing channel or campaign. It helps to evaluate the profitability and efficiency of marketing investments.
• Churn (customer attrition rate): This KPI measures how many customers stop buying from the brand over a given period. It indicates the quality of customer satisfaction and retention.
• Customer satisfaction: This KPI measures how happy customers are with the brand’s products or services. It can be measured by surveys, ratings, reviews or feedback forms.
• Reach: This KPI measures how many people are exposed to the brand’s message or content across different platforms. It indicates the potential audience size and awareness level of the brand.
• Engagement rate: This KPI measures how many people interact with the brand’s message or content across different platforms. It indicates the level of interest and involvement of the audience with the brand.
• Conversion rate: This KPI measures how many people take a desired action after being exposed to the brand’s message or content. It indicates the effectiveness of marketing campaigns in generating leads or sales.
• Return on investment (ROI): This KPI measures how much revenue is generated by each marketing channel or campaign compared to its cost. It indicates the profitability and efficiency of marketing investments.