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Job Description
- Manage all paid marketing campaigns & adjust tactics to meet objectives and budgets.
- Create paid campaigns & ads across various media platforms to help drive growth across all channels.
- Plan, build & execute creative & engaging paid campaigns.
- Monitor & analyze performance to develop ways of spending more efficiently.
- Create accurate reports outlining results, recommended opportunities for improvement on a daily, weekly & monthly basis.
- Optimize campaigns by making continual adjustments to targeting and bidding on all relevant platforms in order to maximize the impact of the ads.
- Recommend & define digital advertising campaign strategies and test plans that reach business objectives.
Job Requirements
- Proven work experience as a Digital marketing sp.
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field
- Experience in running campaigns, ads &content across multiple media platforms, including online direct marketing channels (Twitter Ads, Google Ads, etc.
- Have strong excel capabilities and proficiency with Google Analytics, Google docs, and MS Office Suite
