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Job Description
- Prepare comprehensive marketing strategies that align with company goals
- Identify new strategies and tactics to maximize brand visibility
- Promote products and services through public relations initiatives and on-ground campaigns and activities
- Support sales team with up-to-date and aligned marketing materials
- Plan, create, and oversee the design, content, and production of all marketing materials
- Create PowerPoint presentations and sales support
- Plan promotional and awareness campaigns and support
- Manage all online and offline activities and print materials and campaigns
- Manage all online avenues of production, including website, social media pages, email campaigns, and responses
- Placed advertisements in appropriate media, including television and online
- Monitor, track, and document campaign results; analyze data/returns/customer response to determine their effectiveness and cost-benefit ratio
- Cultivate and integrate new ideas and campaigns that align with current and future sales goals
- Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
Job Requirements
- Bachelor’s degree in communications, marketing, advertising, sales, or related field
- 8 years of experience in communications, PR, or related field
- Experience with technologies and best practices for campaigns across multiple platforms
- Excellent written and verbal communication skills
- Strong copywriting and content creation skills
- Ability to multitask and monitor several projects and accounts on a daily basis
- Excellent media relations skills
- Solid understanding of effective marketing strategies, materials, and channels
