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Job Description
Marketing and Demand Generation Manager
- Reporting to Marketing and Business Development Director, the Marketing and Demand
- Generation Manager will lead a team tasked with demand generation and funnel optimization. Using inbound and outbound marketing tactics such as Search Engine Optimization, social media, landing pages, tele-marketing, events, online advertising, email marketing.
- You will grow our database and drive revenue. Other arms of your team could include marketing operations, content generation, developers, and customer marketing.
Responsibilities:
- Lead a team of marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities.
- Grow the team through hiring and training.
- Own the SLA and relationship with sales and forge strong communication between the two divisions.
- Forecast and present to senior management and help to achieve greater marketing success.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Co-coordinating marketing campaigns with sales activities.
- Overseeing the company’s marketing budget
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Job Requirements
Requirements:
- BA/BS or equivalent working experience.
- Having a solid background in IT Solutions.
- Digital Marketing Experience is a Must
- Fluent in English and Arabic.
- Proven and visible marketing veteran, with experience blogging, writing thought leadership pieces, speaking, and growing a personal audience online.
- Leadership experience with excellent communication skills, both written and verbal.
- Expert in end-to-end inbound marketing. As the owner of the marketing funnel, you must know what makes it generate customers.
- You must be analytical and able to extract meaning from data and use this to optimize a team’s approach and a company’s forecast.
- Having an experience in marketing automation software such as HubSpot, Marketo, Zoho CRM, Microsoft CRM is added value.
