SDA/MDA Marketing Manager
B.TECH -
Cairo, EgyptPosted 3 years ago83Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
- Developing the marketing strategy and marketing agenda for agencies or SDA MDA in coordination with product and sales managers and sales channel development managers
- Planning and implementing marketing campaigns for ATL / BTL agencies in coordination with the director of the department and external suppliers according to the monthly and annual marketing plan, explaining the seasonality.
- Planning and executing exhibitions and special events and launching new products in coordination with the sales and sales development department, product managers and external suppliers
- Holding periodic meetings with product managers to coordinate competitive promotions and product availability for marketing campaigns according to the different sales seasons
- Communicate with external suppliers to send marketing plans and campaigns, obtain supplier approval for the cost of marketing activities and campaigns according to the agreed contribution rates, and record and save supplier approvals on the cost to be used in financial claims at the times agreed upon with suppliers.
- Managing the marketing budget of Or SDA MDA agencies and suppliers' contributions after obtaining expected sales and purchases from suppliers
- Supervising the registration and approval of the dues and claims of external suppliers (Vendors Claims) and sending them to suppliers for review, approval and sending their contributions
- Preparing various reports on the results of marketing campaigns and their impact on increasing awareness and customers
- Developing the various marketing means in the ATL _ BTL _ Digital marketing communication channels
- Studying and analyzing market trends, keeping up with customer trends, and following up on the change in customers' purchasing behavior
- Study and analyze developments in the electrical appliances market and marketing activities, offers, advertising campaigns for competitors to take the necessary measures and decisions in coordination with the director of the department, product managers, director of sales channels and sales
- Communicate with advertising and marketing agencies to implement marketing designs and campaigns in various marketing channels
- Supervising the implementation and development of the Guideline for all agencies or SDA MDA and ensuring its application in the various marketing operations
- Visits to the market on a weekly or bi-monthly basis to monitor the status of products within the various exhibitions and monitor competitors' activities
Job Requirements
- Bachelor degree in marketing/communication or any equivalent
- Commercial awareness partnered with a creative mind
