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Performance Marketing / Media Buyer

Marasi
Cairo, Egypt
Posted 3 years ago
59Applicants for1 open position
  • 19Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

The candidate will work directly with the managing director and E-Commerce team to implement Company’s marketing strategy, generating traffic, increase conversion rate and managing campaigns with all passion and analytics intelligence.

 

  • Working on performance marketing activities on daily routine for achieving weekly / monthly strategies.
  • Managing Google Ads / Facebook Ads / Twitter / Snapchat and other paid channels for our websites and mobile apps.
  • Launching, monitoring and analyzing the output of performance marketing campaigns and to improve return on ad spend.
  • Daily follow-up on products on the website (out of stock / in stock) in order to optimize product ads to lower CPAs.
  • Health checking on Google Merchant Center accounts on daily basis.
  • Explore new opportunities to grow campaigns more efficiently and effectively
  • Plan and Optimize Product pages/landing page testing
  • Working closely with the development team on improving product positioning in order to serve campaigns better.
  • Ensuring timely delivery of daily, weekly and monthly reports.
  • Launching, managing, monitoring, tracking and optimizing paid campaigns across multiple online channels.
  • Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Paid Social, Video and Display Campaigns.

Job Requirements

  • Bachelor's degree in related departments.
  • Minimum 5 years experience in Google Ads / Facebook Ads and other performance marketing channels experience.
  • Solid knowledge in Google Analytics is necessary (different analytics tool knowledge is a plus).
  • Having the experience to read Search Console reports from Search Console or Google Analytics.
  • E-commerce field Experience is needed.
  • Having mobile app marketing channels experience.
  • Ability to manage and track marketing budgets/forecasting and detailed reporting.
  • Strong Arabic/English communication skills.
  • Working knowledge of Web and Digital marketing analytics.

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