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Media Buyer

Brandimic
Cairo, Egypt
Posted 2 years ago
40Applicants for2 open positions
  • 19Viewed
  • 8In Consideration
  • 6Not Selected
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Job Details

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Job Description

  • Creating, managing, maintaining & enhancing SEM campaigns.
  • Creating, managing, and maintaining Facebook, Instagram and Google Ads advertising campaigns.
  • Optimizing campaigns performance.
  • Optimizing targeted keywords lists & ads.
  • Enhancing the CTR & conversion rates.
  • Enhancing budgeting and bidding strategies.
  • Enhancing targeting strategies.
  • Keeping an eye on competitors’ campaigns to ensure our campaign maintains its ranking Identifying powerful keywords to drive the most valuable traffic.
  • Manage bids and develop strategies to increase the effectiveness of our paid search campaigns.
  • Create daily reports with a full analysis of campaign statuses
  • Knowledge of digital marketing best practices including local search, review marketing, social media, web content, and paid advertising.
  • Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram, etc.
  • Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment.
  • Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.

Job Requirements

  • Organizational and multitasking abilities
  • Familiarity with web design and publishing
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Excellent communication and negotiation skills
  • Attention to detail
  • Experience with doing audience and buyer persona research
  • Marketing background.
  • V.Good in English
  • Working knowledge of media analytics software (e.g. comScore)
  • Great leadership skills
  • 2-3 years of experience in media planning.

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