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Job Description
Marketing Specialist Job Post
We are looking for an experienced and creative Marketing Specialist to lead our marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness, promotion and ultimately sales conversion.
A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities:
- Conduct market research to find answers about consumer requirements, habits, and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Suggest and implement direct marketing methods to increase profitability
- Monitor ROI and KPIs
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
Job requirements and qualifications
- At least 3 years of experience as a marketing specialist
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- The marketing specialist must have the knowledge and previous experience in Media Buying (FB, IG, Google Ads) or SEO
- Photography & Videography skills are a plus
- Photo/Video Editing skills are a plus
- Knowledge of WordPress is a plus
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- Excellent command of the English Language
- BSc/BA in marketing, communications, or equivalent
