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Job Description
- Research on industry-related topics.
- Build and manage an editorial calendar; coordinate with other content craters to ensure standards.
- Write content by choosing a proper tone in the writing style, adhering to the respective corporations’ style guide.
- Write a clear marketing copy to promote our products/services.
- Utilize various digital publishing platforms to create structured drafts.
- Target content to specific audiences and focus on trending topics.
- Incorporate blog and social media posts on both websites and social media platforms like Facebook or LinkedIn.
- Conduct keyword research and employ SEO best practices to optimize content and increase web traffic.
- Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates).
Job Requirements
- Bachelor’s degree / or equivalent combination of education, training, and experience in marketing or any relevant field.
- Experience creating strong, engaging content.
- Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively.
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
- An ability to fact-check long-form content pieces.
- Able to multitask, prioritize, and manage time efficiently.
- Self-motivated and self-directed.
- Strong attention to detail
- Strong PC skills including proficiency in Microsoft Office and Google Docs.
