National Sales Manager FMCG

• Developing and implementing sales strategies for increase of market share and profitability on a sustainable basis in line with Annual Business Plan. 
• Responsible for achieving annual Volume & Profitability objectives in terms of primary & secondary sales.
• Direct the Sales team and establish sales targets, help them in breaking the same geographically, monthly, weekly & daily targets.
• Expand Direct Coverage across the country according to the existing opportunities.
• Ensure that company’s Fundamentals are applied by the distributors.
• Align the company’s Yearly Activity calendar with the Trade Marketing department & ensure that the ROI of each activity is applied in terms of incremental volume.
• Enhance Distributor Sales Team Capability by providing ongoing training by regional managers.
• Manage implementation & development of distributors reporting System to match required standards from the output report.
• Proper Implementation of Distributors Management System.
• Participate in the Commercial Planning process through developing accurate forecasts & customer plans.
• Work towards reduction in cost with optimum quality of product development.
• Work together with Subsidiaries Plans with the distributors to ensure route coverage, competitor activity & search for new opportunities across regions.
• Collaborate with the Marketing Team to ensure that marketing support is available for promotions, in order to improve the visibility of the Products. 
• Ensure Implementation of Distributors Operational KPIs & Route to market efficiency.
• Leverage COMPANY’S Portfolio by Launching & introducing new products throughout the market & follow up on the availability, performance & pricing.

Special requirements, external and internal contacts, travel, working conditions, etc.

- To achieve Turnover & Profit targets

- Increase of Market Share in the region

- Recruit, Develop & retain quality manpower