Job Details
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Job Description
Responsibilities
- Review and analyze the company’s website for areas that need improvement and optimization
- Identify the keywords that drive the most valuable traffic
- Collaborate with the content team to create effective SEO-optimized content
- Develop link building strategies
- Analyze keywords and SEO techniques used by competitors
- Perform ongoing research to discover new keyword opportunities
- Stay up-to-date with the latest SEO needs and collaborate with the team to make sure the website is up-to-date with the latest policies
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Create campaigns across the digital landscape Social Media, Google Ads, LinkedIn, Native ads, and Email to generate qualified leads
- Perform A/B testing & ROI optimization
- Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget
- Extensive reporting & data analysis based on metrics that matter
Job Requirements
- University Graduate
- Excellent English; Spoken and written
- 3 Years experience in the same field
- Experience with Google Analytics and SEMrush is a Must
- Experience using various SEO tools is preferred
- Experience using Google adwords, Facebook and LinkedIn ads managers is a plus
- Previous B2B experience is preferred
- Experience using LinkedIn automation tools is preferred
- Experience working within the North American and European markets is a plus
