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Job Description
- Define annual business plan along with HBE targets and budgets.
- Design and implement strategy to increase traffic on product page and track competition.
- Planning marketing activations and optimizing ROI for spends basis impressions, CTR (Click through rate) and conversions.
- Design effective consumer campaigns on portals which includes on-site visibility, CPC (Cost per Click), CPT (Cost per thousand) campaigns.
- Co-ordinate with sales, supply chain and brand teams for effective deployment plans.
- Expand, develop, and own setting up new markets with revenue generating activities.
- Develop strategic start ups to enhance the e-commerce eco system.
- Develop e-commerce P and L.
- Focus on high selling SKU’s at the fastest growing online customers.
- Focus on all occasions throughout the year.
- Introduce different offers that offline market.
- Increase online visibility items (landing pages, banners, etc)
- Build E-Commerce forecast and identify possible opportunities for adding formats / promotion mechanics.
Job Requirements
Qualifications:
- Bachelor’s Degree in Business Administration or any related field.
Experience:
- 7-10 years of experience in FMCG Industry
Skills:
- Excellent leadership, communication, negotiation skills, and interpersonal skills.
- Significant experience in team management and project management.
- Excellent knowledge of the e-commerce digital business.
- Sales service and result oriented.
- Entrepreneurial and assertive with innovative, dynamic and team oriented.
- Ability to collaborate and influence people in a complex matrix and multicultural environment.