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Trade Activation Manager

Macro Group
Sheraton, Cairo
Posted 4 years ago
111Applicants for1 open position
  • 86Viewed
  • 12In Consideration
  • 53Not Selected
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Job Details

Experience Needed:
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Job Description

JOB RESPONSIBILITIES
1.Creates an effective annual brand activation plan for all the activities to be performed in each account with detailed time line.
2.Builds and maintains a calendar of brand activation events (campaigns, health days,…….etc)
3.Prepares the contracts between the company & the accounts including the sales target for each account & all the activities to be performed in this account.
4.Manages all the marketing activities for the selected brands in the assigned accounts according to the contract.
5.Manages all the POS activities through either the beauty advisors or outsourced company
6.Coordinates with the product managers to set the marketing activities through the marketing budget of each brand
7.Coordinates with the digital marketing department in all the issues related to the accounts’ digital platforms.
8.Follows-up & facilitates the execution of the activities in the contract from the POS team.
9.Builds and maintains long-term trusting relationships with the accounts’ KOLs 
10.Responsible for the achievement of the sales target in the contract of each account
11.Monitoring & reporting the competitors’ activities in the market
12.Chooses the appropriate marketing activities from the different available tools such as (health days, shelf renting, shelf talker, ads in magazines, light boxes, c-thru,………..etc) according to the agreement with the account.
13.Maintains consistency and highly visible presence of the products in the assigned accounts
14.Assists in identifying growth opportunities for client sales and marketing initiatives.
15.Supports in the development and execution of the trade and shopper marketing strategy,
16.Keeping the business up to date with the latest activation tools and trends
17.Applying the company policies and work for achieving its goals according to the ethics, rules & regulations.
18.Performing any other task assigned by the direct manager related to the field of work.

Job Requirements

EDUCATION / EXPERIENCE
Education:Bachelor degree
Computer Skills                                  :Excellent MS office & internet browsing
Languages:Very good English & Arabic (written & spoken)

Ideal experience

 

 

 

:

2 years’ experience in same position in a reputable company

5 years’ experience in trade marketing in a reputable company

Excellent leadership skills

Excellent relation with the KOLs in the pharmacies & pharmacies management specially in the chain pharmacies 

Excellent planning  & time management skills

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