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Job Description
- Monitor the day-to-day execution of digital marketing programs, including SEO, PPC and social
media campaigns in cooperation with the media buyer - Manage the social media posting for the media plan executing
- Drive organic search strategy and execution aligned to clients’ paid search strategies
- Plan the social media strategy with the team to build social content designed to create
valuable and engaging interactions. - Monthly e-mail blast planning and forecasting
- Continuous analysis of digital development and insights of campaign activity
- Act as the strategic marketing resource through the implementation process and execution
- Track and monitor communication programs and their effectiveness to identify the latest trends
- Building advertising funnels and be able to direct our design/development team on building
landing pages for the campaigns - Evaluate re-marketing strategies as well as all acquisition channels
- Conducting in-depth research before planning, analyzing data to generate insights, and
staying plugged into the latest and greatest in digital trends and the industry innovations - Working with creative teams, UX/UI experts, producers, and technology team members to
bring those strategies and concepts to life in cooperation with the marketing team - Attain key performance indicators and fix any errors during the campaigns.
- Keep up-to-date with our target audience preferences and proactively suggest new
campaigns/ads.
Job Requirements
- A bachelor's degree in Marketing, Advertising, Business or any other related field
- Experience in running ads and content promotion campaigns on social platforms, including
media planning. - Excellent command of English, both verbal and written.
- Basic knowledge of SEO and web traffic metrics is a plus.
- Good understanding of ad campaign KPIs
- Strong interest in technology or digital marketing.
- Ability to work under pressure and meet deadlines.
- Outstanding communication & presentation skills.
