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Digital Media Buyer

Kandil Egypt
Cairo, Egypt
Posted 3 years ago
31Applicants for1 open position
  • 0Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Manage media buying for Top, Middle and Bottom of the Funnel Campaign on different digital media Platforms.
  • Create and manage paid ads on Digital advertising platform including Facebook, Google Ads and Instagram.
  • Coordinate with graphic and content team about design and copy for each ad.
  • Break down budget by campaign objective and platforms.
  • Set and decide the best ad format for each campaign objective.
  • Continuously optimize campaigns to achieve higher ROAS.
  • Build different audience profiles and continuously fine tuning to target the right audience.
  • Create Split test to find the wining ad combination for each goal and platform.
  • Continuously monitor campaign performance and do the necessary adjustments to stay within the target budget/goals
  • Develop sophisticated remarketing plans for acquisition and retention campaigns on different platforms
  • Continuously analyze results to find new areas for optimization.
  • Oversee billing information to ensure campaigns are on budget
  • Organize digital media buying using major display, search, and social networks to drive traffic to website
  • Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations
  • Ownership of the ad operations process
  • Recommend optimization action on website that would have impact on ROAS.
  • Periodic reporting on Ads performance
  • Perform market research to refine paid media strategies and identify market place opportunities for new products and marketing pitches

Job Requirements

  • 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms
  • High Experience with Facebook Ads, Google Ads and Instagram.
  • Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s
  • Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
  • Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes

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