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Job Description
- Create campaigns across the digital landscape Social Media, Google Ads, YouTube, LinkedIn, Twitter, Snap-chat, and Email to generate qualified leads
- Perform A/B testing & ROI optimization
- Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget
- Management and Landing Page Analysis
- Monitor campaign objectives and spending and evaluating campaign performance: reach, engagement, Lead Generation, etc
- Continuous improvement by proactively assessing the latest digital practices and methodology.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance to venture goals.
- Hit Growth Targets
- Extensive reporting & data analysis based on metrics that matter
- Create Google Ad-words Paid ads to generate qualified leads with a suitable budget.
- Develop performance metrics
- Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIS & spending till generating reports.
- Measuring and reporting on the performance of all digital marketing campaigns
Job Requirements
- 5 years of experience in digital media planning and buying.
- Search Engine Marketing Experience.
- Experience in a Digital Agency environment a must
- Experience in reporting, Google Analytics, and App. Analytics
- Experience in Facebook, Google Ads, Twitter, portals, and supplier relations.
- Experience in monitoring and managing campaigns.
- Proven ability to translate performance data into actionable insights using quantitative analysis
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Experience working with cross-functional stakeholders and establishing processes to drive initiatives forward.
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
- Good mathematical and analytical skills.
