Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Digital marketing executives oversee the online marketing strategy for their organization. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization’s website
- In addition, they engage with the public through social media and ensure visitor flow to digital sites.
- Digital marketing executives also analyses and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies
Job Requirements
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
