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Marketing Manager

Cow Gifts
New Cairo, Cairo
Posted 2 years ago
112Applicants for1 open position
  • 16Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Responsible for planning, implementing, managing, and monitoring the company's Social Media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.
  • Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door.
  • Conduct customer analytics to understand how to target different types of consumers.
  • Build advertising and promotional activities.
  • Design and produce advertising and circulars.
  • Develop a market plan and perform market research.
  • Increase market share through customer loyalty programs.
  • Work to deliver the highest possible incremental return of sales and profits from marketing.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels – content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
  • Produce valuable and engaging content for Cow Gifts website and social media that attract and convert Cow Gifts target groups.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Be in charge of marketing budget and allocate/invest funds wisely.
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals.
  • Measure and report the performance of the team members.
  • Support in the selection and interviewing process with the HR Department.
  • Train the team members with the latest marketing trends and how to use them.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
  • Analyze and provide weekly & monthly digital marketing metrics and lead status reports;
  • Compile reports for management showing results
  • Develop relevant content topics to reach the Organization’s Target Audience.
  • Design, curate, and manage all published content (images, video, and written).
  • Conduct online advocacy.
  • Develop and expand community and/or influencer outreach efforts
  • Analyze key metrics and tweak strategy as needed.
  • Plan seasonal communication plans in coordination with the concept creator.

Job Requirements

  • Graduate from Mass-communication AUC - GUC
  • Experience: 5-8 years
  • Adobe Photoshop
  • Microsoft Office
  • Excellent English communication, written and verbal skills
  • Ability to work under pressure and meet deadlines
  • Ability to work independently or under minimum supervision
  • Creative, fast learner, and a hard worker
  • solution-oriented
  • Good public persona
  • Can manage a team in a positive and productive manner
  • Good time management
  • High sense of style

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