Senior Brand Manager
Marico -
Maadi, CairoPosted 3 years ago66Applicants for1 open position
- 31Viewed
- 4In Consideration
- 27Not Selected
Job Details
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Job Description
- Lead Innovation pipeline creation.
- New Category development: Evaluate and recommend play in new categories for Egypt business. Lead the in-market launches basis aligned strategy.
- Identify innovative business building ideas to increase business prospects.
- Lead developing promotional strategies for brand awareness and profitability.
- Develop brand positioning and communication strategies.
- Manage consumer and trade promotional activities and marketing events.
- Manage cross-functional teams to execute projects within assigned timelines and budgets.
- Collaborate with Market Research team to identify consumer trends and needs.
- Work with Research and Development (R&D) team and technical application team to convert innovative business ideas into saleable products.
- Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.
- Analyse competitor performance and market trends to provide recommendations for brand development.
- Monitor and control expenses within allotted budget.
Job Requirements
- +7 years’ experience in brand management field , experience in FMCG sector is a must.
- BSc of business administration degree will be suitable , post graduate degree in Marketing or Product Management is an asset.
- Excellent command of English language.
- Excellent MS Office skills.
- Critical analysis orientation , business cycle understanding , problem solving & decision-making capabilities.
- Excellent communication, presentation and reporting skills.
Functional :-
- Strategic Planning ,Product Innovation ,Consumer Marketing Planning, Business & Financial Analysis ,Advertising Development ,Trade Understanding, Consumer & Shopper Insights
Behavioural :-
- Adaptability to a new cultural environment, Pursue Excellence & Be Boundaryless, Ability to nurture talent , Entrepreneurial
- Conduct other duties within the scope of this job description as required
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