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Job Description
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content
- Manage all social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, Google+, Youtube…etc.)
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Monitor SEO and web traffic metrics
- Collaborate with other teams to ensure brand consistency
- Oversee social media accounts design
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
Job Requirements
- Knowledge of online marketing and a good understanding of major marketing channels
- Proven working experience in social media marketing or as a digital media specialist
- Excellent communication skills
- Team player
- Good understanding of social media KPIs
- Social Media Strategists using social media for brand awareness and impressions
- Understanding of SEO and web traffic metrics
- Very good in English.
- Excellent writing skills
- Creative
- Experience with visual communication principles
