Miele Brand Lead

Duties, Tasks and Responsibilities

Liaison for Sales Plan & Execution 

• Follow up sales across all sales channels with Retail and online and commercial Trade on day-to-day basis. o Initiate recovery plans by accelerating enablers in case of sales shortfalls. o Participate in sales plans for all sales channel, and review with budget. 
• Work with Sales to reach forecast accuracy targets o Attend SOP meetings to align with sales & operations parties with plans and actions.  

Market Updates

• Conduct weekly market visits to sense market trends and needs for development purposes for Traders, Kitchen Makers and BETCH Stores 
• Study & utilize available research and market data to assess opportunities for Miele brand. 
• Stay Updated with Competitive Moves, openings, and offerings to reflect it to ongoing plans.  

Liaison with other operational teams 

Liaise with marketing and Brand communication to: 

• Agree on plans suitability to targets and ascertain execution of plans in compliance with targets. 

Liaise with products management on: 

• Product price benchmarking 
• Cost price waterfalls 
• Business cases for new categories and products o Product pricing & GP for standard and PROMO across all sales channels. 
• PROMO initiations , approvals & Execution o PIPO (Phase In Phase Out Plans 
• Participation in FOB Negotiations 
• Acquiring Updated Product Knowledge & Succession Plans 
• Getting & Organizing Product Training from Supplier & to self & to Sales & Trade Partners  

Liaise with Supply Chain for Alignment on: 

• PO Issuance in accordance to SOP & plan.  
• PO status updates & intervention to solve problems cross functionally 
• Improvement of Terms, order cycles and Lead Times with SC functions  

Other responsibilities 

• Follow up with related functions on execution & Standard Delivery of the New Branded Stores & the Mega Launch Campaign.