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Job Description
- Conduct market research and competitor analysis
- Plan and manage marketing relations with Retailers
- Study market, identify retailers needs, design and execute incentive programs
- Manage BTL activities including product placements, samples, gifts and technicians programs
- Plan and execute retailers events and workshops.
- Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing, and other departments in order to optimize key business opportunities.
- Analyses both internal and external sales (Sell-in, Sell Through ) to identify distribution gaps, threats and opportunities for the channels/retailers in your assigned portfolio.
- Develop, plan and execute channel strategies and trade promotions for the key accounts and modern trade channels to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts/channels.
- Monitor competitive activities and submit a monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes
- Work with Demand Planner to monitor and improve the accuracy of category sales forecast by channel & chain, in accordance to the monthly forecast schedule.
- Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
- Take the initiative to discuss and develop plans to assist the Brand Manager and Key Account Manager to maximize the category potential in each of the retail accounts.
- Identify customers who do not meet the Company’s guidelines and recommend action to improve the level of requirements.
- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company’s objectives, and make recommendations for future promotions.
- Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, POSM, and others in order to ensure on-time and effective implementation.
- Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
- Consolidate internal price control program for your assigned product categories, and administering pricing alignment between Key accounts.
- To support new product launches via new distribution tracking, planograms, in-store visibility drive, and timely roll-out in the trade.
- Any other duties assigned by the Management.
Job Requirements
- 5-7 Years of experience in Trade marketing.
- Experience in Trade Marketing in FMCG
- Excellent communication skills
