Brand Manager
10th of Ramadan City, CairoPosted 4 years ago61Applicants for1 open position
- 50Viewed
- 17In Consideration
- 0Not Selected
Job Details
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Job Description
- Establish, develop & modify brand strategies and translate it into brands plan.
- Define and evolve the strategic matrix.
- Develop a thorough understanding of customer needs, products in the market, the manufacturers, and the trade.
- Brief, implement and monitor all brand-related marketing activities.
- Analyze brand factors such as distribution, statistical reports, and market trends to provide future forecasts and lead the execution of the annual brand plan in accordance with the desired KPIs and brand strategy.
- Be on top of trends that shape the category and product vertical.
- Plan and execute category / brand / product launch seamlessly by working closely with all the teams within the organization.
- Seek continuous feedback from the consumers through online and offline mechanisms to get a feel of the constantly evolving customer requirements.
- Drive traffic through intelligent merchandising and promotions.
- Leverage product capabilities and actively drive innovation in product requirements.
- Work closely with the brand teams of manufacturers to drive specific campaigns and promotions to drive user engagement & orders.
- Drive quick experiments in merchandising and marketing – set targets, measure, evaluate, repeat or discard and scale. job requirements
- Drives and develops the strategic management of the brands
- Leads the brand’s financials by close monitoring on the budget allocation and expenditure
- Works closely with the sales and functions to deliver company’s sales targets
- Monitors the innovation progress and business plans for new launches
- Performs regular business analysis on the results achieved by respective brands or product categories.
Job Requirements
- Bachelor’s degree in Business Administration or any related studies.
- At least 5 years of experience in the same title in an FMCG.
- Perfect command of English language (Speaking, reading, and writing).
- Strong leadership and coaching skills.
- Commercial and financial knowledge.
- Strong interpersonal skills.