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Job Description
- Digital media planning and buying.
- Digital media buying using major social media networks to drive traffic to proprietary sites.
- Own all steps of the ad operations process.
- Text and display creative creation, split testing, and optimization.
- Assist with performance reporting and post-campaign insight reports.
- Source level CPA optimizations to hit product LTV and ROI targets.
- Monitor ad and landing page performance via Google Analytics.
- Proactively optimize purchased social media through A/B testing, landing page optimization, and targeting.
Job Requirements
- Two to four years of related industry experience.
- Familiarity with media-buying, planning, and research.
- Holds a certification in Google AdWords preferred.
- Ability to buy media in multiple markets
- Effective time management and organizational skills, as well as strong attention to detail.
- Ability to adhere to assigned deadlines.
- Knowledge of media buying software.