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Job Description
- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations.
- Understand business objectives and design surveys to discover prospective customers’ preferences.
- Compile and analyze statistical data using modern and traditional methods to collect it.
- Perform valid and reliable market research SWOT analysis.
- Interpret data, formulate reports, and make recommendations.
- Use online market research and catalogue findings to databases.
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation.
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
- Remain fully informed on market trends, other parties research and implement best practices.
Job Requirements
- Proven Market Research Analysis experience
- Ability to interpret large amounts of data and to multi-task.
- Strong communication and presentation skills
- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
- Search engines, web analytics and business research tools acumen
- Familiarity with CRM programs
- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
- Working knowledge of data warehousing, modelling, and mining
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing, or related field
