Trade Marketing Supervisor

Job Description 

• To drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is a team leader, very strategic, knows the market and consumers’ behavior well, with experience in driving growth.
• Develop and Manage the annual trade marketing budget to ensure optimal use
• Identify and tying up with internal & external partners.

Key Functions & Responsibilities

1-Strategic

• Conduct monthly sales Commercial Marketing applications. 
• Manage, track and report sales incentive and Commercial Marketing budget. 
• Plan, carry out, and report sales enhancing activities on channels and key customers.
• Determine the strong and weak points of the regions through regular field visits and to take business enhancing actions. 
• Create and manage the field activation plans concerning Launch.
• Interpret channel based sales forecasts and make demand reconciliations with the channels,
• Design and manage shopper researches to find out customer insight and to take related actions according to results.
• Calculate the ROI of the performed activities.
• Designate opportunities which will enhance the brand, customer and category, and to propose action plans to the relevant marketing team.
• Guide the sales team to the potential sales opportunities in the different channels, putting into consideration the market changes.
• Provide marketing assistance to the sales team through answering clients and product inquiries.
• Plan, design and perform regular retail audits. 

2- Operational

• Responsible for the execution of all trade activities & the different visibility solutions in order to boost the demand in all trade channels.
• Responsible for planning and executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
• Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brand's performance.
• Assist in developing & executing promotions in all/ specific trade channels when needed 
• Develop a strong Customer Network & Build a good rapport with them through loyalty programs & Activation.
• Carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field. 
• Loyalty Campaigns— To prepare Sales team adjustment, display-incentive activities,

3- Leadership 

• Coordinate with sales and the marketing team effectively by coaching, mentoring, provide periodic feedback.
• Lead by example

4- Key Contacts Internal

• Marketing Manager
• Brand Manager
• Marketing Coordinator
• Sales Manager
• Finance Manger
• Procurement/Purchasing
• Supply Chain Manager
• Warehouse Manager

5-Key Contacts External

• Key Accounts
• Vendors
• Event Agencies

6- Accountability

• Annual budget under the control of the jobholder: Annual Marketing Budget LE
• The number of staff reporting to the jobholder: Expenditure of the area under the control of the jobholder