Media Buyer/Performance Marketer

• The Digital Planner/Buyer will be responsible for the implementation, daily maintenance and optimization of paid, e-commerce advertising campaigns across a variety of digital channels. This position will also inform strategy and planning through: past campaign insights, research and recognition of new opportunities, and design and monitoring of strategic and A/B tests.

Key Responsibilities:

• Develop effective media buying plans on all digital platforms.
• Identify target audiences and plan media campaigns.
• Presenting media proposals, including timings and cost breakdowns, to reach a final decision about the future advertising strategy.
• Monitor costs and return on investment (ROI)
• Develop reports after every digital campaign.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media platforms, and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Design, build and maintain our social media presence
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
• Optimize plans and budgets according to the best media mix
• Ensure ads are creative and displayed appropriately
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs(
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Build, plan and implement the overall social media marketing strategy
• Stay up to date with the latest technology and best practices
• Manage all social media marketing channels
• Identify trends and insights, and optimize spend and performance based on the insights
• Overseeing social media accounts’ designs
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget
• Manage and improve online content
• Monitor SEO and web traffic metrics
• Obtaining the best advertising rates that fit with the agreed media strategy
• Managing budgets and maintaining advertising spend records.
• Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation.