Senior Digital Marketing Specialist

ITGeeks -
Dokki, GizaPosted 3 years ago

62Applicants for3 open positions

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Plan and execute all web, SEO/SEM, social media campaigns
Build and maintain Company social media presence
Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights within the budget.
Brainstorm new and creative growth ideas.
Collaborate with agencies and other vendor partners if there.
Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
Generate marketing qualified leads.
Develop brand presence through digital channels
Plan and effectively execute a social media strategy for generating demand for the services offered.
Manage the SEO on all online channels.
Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Knowledge of online marketing and good understanding of major marketing channels
Excellent understanding of FIREBASE
Good understanding of social media KPIs
Excellent communication skills.
Up-to-date with the latest trends and best practices in online marketing and measurement
Excellent understanding of digital marketing concepts and best practices