Senior Digital Marketing Specialist
ITGeeks -
Dokki, GizaPosted 3 years ago62Applicants for3 open positions
- 29Viewed
- 16In Consideration
- 0Not Selected
Job Details
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Job Description
- Plan and execute all web, SEO/SEM, social media campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search)
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
- Generate marketing qualified leads.
- Develop brand presence through digital channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
- Manage the SEO on all online channels.
- Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
Job Requirements
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Knowledge of online marketing and good understanding of major marketing channels
- Excellent understanding of FIREBASE
- Good understanding of social media KPIs
- Excellent communication skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent understanding of digital marketing concepts and best practices
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