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Job Description
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
- Presents findings to marketing teams to help guide the direction and activities of the department
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
- Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
- Assist in execution of marketing plans to reach target audience through identified channels
- Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
- Assist marketing manager and team in development and execution of marketing campaigns
Job Requirements
- Bachelor’s degree in marketing, communications, or related field
- 3 years experience in marketing
- Experience with product launches and/or integrated marketing campaigns
- Excellent written, communication, and presentation skills
- Working knowledge of market research, surveys, and data analytics
- Proficiency with Microsoft Office
- Experience planning and leading initiatives
