Digital Marketing Specialist (Junior CRM)

Responsibilities

• Develop and implement CRM marketing strategies to drive customer retention and loyalty.
• Develop effective CRM campaigns based on customer data and insights.
• Develop and manage customer segmentation and targeting strategies to personalize campaigns and improve performance.
• Implement A/B testing and optimization strategies to improve Push Notifications open and click-through rates, conversion rates, and other key performance metrics.
• Develop and manage automated app workflows, such as welcome push notifications, SMS messages, and abandoned cart notifications, to improve customer engagement and conversion rates.
• Develop and execute customer win-back campaigns to re-engage inactive customers and reduce churn.
• Monitor and analyze CRM campaign performance metrics, such as open and click-through rates, conversion rates, and revenue impact, to optimize campaigns and improve ROI.
• Develop and maintain detailed customer profiles and personas to inform CRM campaign strategy and execution.
• Stay up-to-date with the latest trends and best practices in CRM marketing, and customer segmentation and targeting.
• Use customer data to create targeted campaigns and personalized messaging.
• Continuously test and refine CRM marketing strategies to improve performance.
• Track and report on the success of CRM marketing campaigns.