Marketing Specialist

About the role

• Alternative Education is a language education company established in 2012. We're hiring a Marketing Specialist to join our online learning program: Engleasy (https://engleasy.live).
• We're looking for a highly motivated Marketing Specialist that will be responsible for planning and implementing direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation for the company's online training services.

Job Description

• Overall responsibilities for brand management and corporate identity.
• Ensures the brand meets expectations through monitoring marketing trends.
• Develops and oversees a strategic plan of activities and events for promoting the brand and services.
• Designs and develops creative communication and marketing products – Webinars, write blog articles, whatnot, briefings, etc. that will maximize the educational message, support program objectives and contribute to the research sector.
• Develops an online strategy covering paid ads, social media network, company’s websites.
• Identify opportunities for campaigns and distribution channels.
• Develops social media strategy to achieve the company’s goal.
• Increase the reach and impact of the company’s profile and visibility through the delivery of high value and influential marketing, communications, and PR in Egypt.
• Thinking creatively to produce new ideas and concepts and developing interactive design.
• Manage the Marketing & Communications budget and ensure programmer milestones related to marketing & communications are achieved on time and within budget.
• Ability to work with different departments (sales, finance, training, and management) to deliver the specific targets for each area.