Skills And Tools:
• Responsible for, implementing, managing, and monitoring the company's Marketing strategy in order to increase brand awareness, improve marketing efforts, and increase sales.
• Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door.
Conduct customer analytics to understand how to target different types of consumers.
• Build advertising and promotional activities.
• Oversee the design and production of any marketing material needed.
• Develop a marketing plan.
• Increase market share through customer loyalty programs.
• Work to deliver the highest possible incremental return of sales and profits from marketing.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels – content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
• Produce valuable and engaging content for Cow Gifts website and social media that attract and convert Cow Gifts target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Be in charge of marketing budget and allocate/invest funds wisely.
• Measure and report performance of marketing campaigns, gain insight, and assess against goals.
• Measure and report the performance of the team members.
• Support in the selection and interviewing process with the HR Department.
• Train the team members with the latest marketing trends and how to use them.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
• Analyze and provide weekly & monthly digital marketing metrics and lead status reports;
• Compile reports for management showing results
• Develop relevant content topics to reach the Organization’s Target Audience.
• Oversee the design and production of all published content (images, video, and written).
• Conduct online advocacy.
• Develop and expand community and/or influencer outreach efforts
• Analyze key metrics and tweak strategy as needed.
• Plan seasonal communication plans in coordination with the concept creator
- Background in Retail Marketing and customer service.
- Experience in media buying is a plus.
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