Senior Communication Executive

The candidate will be assigned the communications function and will be responsible for the understanding and implementation of the below job requirements for Toyota Egypt Group’s business units:

• Assist in planning, developing, producing, and delivering of communication plan and activities calendar across multiple offline media channels as well as on-ground activities.
• Work closely with digital marketing team to ensure alignment on brand, marketing, and communication strategy and campaigns’ objectives.
• Conduct regular market visits including mystery shopping to competition & TEG authorized dealers.
• Generate competition activities reports pertaining to market visits and using monthly media monitoring reports.
• Assist with executing PR strategy implementation and sustaining media relationship
• Assist in activities budget planning in compliance with approved yearly marketing budget.
• Responsible for CI branding brief development, production, and implementation management for Toyota Egypt’s retail network including showrooms, service centers as well as assessing and supervising authorized dealers CI implementation.
• Responsible for development, and production of Point of sales materials including product brochures, specification sheets, showroom campaign dressing, showroom signage, as well as vehicles signage.
• Responsible for managing TEG signage network maintenance with responsible business unit and vendors to ensure quality functioning in accordance with brand CI and image.
• Assist in events’ management with the specific responsibilities of:
  • Preparing briefs based on marketing objectives, KPIs and budget
  • Assist with vendor submissions evaluation and selection process in accordance with brief
  • Assist with negotiating and finalizing event financial proposals
  • Manage the financial cycle closure in accordance with TEG finance process and procedures
  • Manage internal event logistics and operations with relevant business units
  • Manage and supervise production installation in accordance with plan
  • Monitor event execution and progress with the ability to individually handle event ad-hocs
  • Prepare post event evaluation report
• Responsible for proposing, sourcing, and ordering giveaways and manage inventory logs and stocks.
• Responsible for generating monthly financial expenses reports and manage vendors finance communication.
• Assist in maintaining effective internal communications to ensure that all relevant departments are informed of marketing/communications objectives and initiatives.