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Public Relations Supervisor

El Batal Co.
Sheraton, Cairo
Posted 3 years ago
69Applicants for1 open position
  • 68Viewed
  • 11In Consideration
  • 1Not Selected
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Job Details

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Job Description

  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles and keynote presentations
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Identify main audiences and determine the best way to communicate publicity information to them.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages and newsletter.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Manage special events such as sponsorship of races, parties, press conferences, round tables, introducing new products/project and launches, or other activities the firm supports in order to gain public attention through the media without advertising directly.
  • Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  • Develop and implement strategic PR programs to achieve significant increases in brand awareness
  • Identify key media outlets, press kits
  • Develop compelling story angles
  • Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
  • Write clear and compelling pitch letters, press releases and by-lined articles
  • Identify media trends, news cycles and spin opportunities
  • Proactively manage editorial calendars
  • Analyze and measure results of PR programs
  • Manage budgets and campaign ROI

Job Requirements

  • Proven experience as public relations executive or similar role
  • 3-5 years of experience in the same field and preferably ex-Agency
  • Proven experience in coordinating and managing effective PR campaigns through various channels
  • Solid knowledge of social media (blogs, Facebook, Twitter, etc.)
  • Excellent communication and presentation skills; comfortable as a public speaker
  • Ability to build strong relationships with key people or organizations
  • A creative mind partnered with the ability to find the best practical solutions 
  • BSc/BA in PR, marketing or similar field

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