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Job Description
- Develop and implement keyword building strategy.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Set estimates for monthly costs for PPC.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with content and marketing team to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Coordinate with the Communications and Operations team to enhance the content strategy.
- Report on daily basis on the progress of the SEO fixes, in cooperation with the Head of Communications, Growth Hacker, and Head of Marketing.
Job Requirements
- 5 to 6 years of experience in a similar role.
- Vast knowledge in search engine algorithms and ranking methods.
- Well-versed in Google Analytics and the ability to set up Google Analytics and generate complex reports.
- Knowledge of keyword research tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills.
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- Excellent knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently.
- Strong organizational, and analytical skills.
