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Job Description
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and good times
- Optimize plans and budgets according to the best media mix
- Manage digital ads over all channels (Facebook, Instagram, Linkedin, Twitter, Google Search, Google Display & Youtube)
- Use retargeting platforms (AdRoll & Cretio)
- Experiment with new digital platforms and channels (web & mobile)
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Building performance Reports (weekly, Monthly & Quarterly)
Job Requirements
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. Google Analytics)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field