Job Details
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Job Description
Strategic Planning:
- Assist the marketing manager in developing and implementing marketing strategies to meet the company’s growth objectives.
- Identify target markets, conduct competitor analysis, and analyze customer insights to refine marketing strategies.
Campaign Management:
- Plan, execute, and oversee marketing campaigns across digital, social, and traditional channels.
- Track, analyze, and optimize campaigns to improve engagement, lead generation, and conversion rates.
Content Development
- Collaborate with the marketing and creative teams to create high-quality, engaging content that aligns with brand messaging and target audience preferences.
- Develop marketing collateral, including brochures, social media posts, and email templates, to support sales and promotional efforts.
Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.
- Work with data analytics tools to track website traffic, campaign performance, and user engagement, making data-driven adjustments to strategies.
Event Coordination:
- Plan and manage events, product launches, webinars, and exhibitions, ensuring seamless execution and maximum ROI.
Brand Management:
- Ensure consistent branding and messaging across all marketing materials and customer touchpoints.
- Monitor brand reputation and coordinate with the PR team on media opportunities and press releases.
Market Research:
- Conduct regular market and competitor research to identify opportunities and trends.
- Provide insights and recommendations for new marketing initiatives based on findings.
Job Requirements
Education:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
Experience:
- Minimum of 4–6 years of experience in marketing, with a proven track record of successful campaigns and strategic marketing roles.
- Experience in digital marketing, analytics, and content management is essential.
Skills:
- Analytical skills and proficiency in marketing data analysis tools (e.g., Google Analytics, CRM platforms).
- Proficiency with digital marketing tools (e.g., HubSpot, SEMrush, social media platforms, Social Media Ads).
- Excellent verbal and written communication skills.
- Creative thinker with strong problem-solving abilities.
- Detail-oriented with strong organizational and project management skills.
- Ability to work well in a team and manage multiple projects simultaneously.
Personal Attributes:
- Self-motivated, proactive, and able to work independently.
- Adaptability and resilience in a fast-paced environment.
- Passionate about staying up-to-date with marketing trends and industry developments.
