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Job Description
As the Communication & Public Affairs Lead for Consumer Health AMET, drive business growth and build stakeholder preference/advocacy through proactive public relations and public affairs.
- Develop strong partnerships with and serve as a trusted advisor to and member of the Consumer Health AMET Leadership team.
- Develop and roll out integrated Communication & Public Affairs strategy for AMET ensuring alignment with regional and global objectives.
- Proactively drive business and Enterprise outcomes by identifying and applying key metrics to communication practices, and provide insights that drive confidence, integration and alignment.
- Build understanding of emerging and future trends in the environment affecting businesses and brands; in partnership with GFO, Regulatory Affairs and Government Affairs colleagues, develop and execute communications strategies that impact belief, action, behavior and advocacy in order to drive business growth.
- Partner closely with the relevant regional Communication Leaders and teams to ensure alignment of country, regional and Enterprise business goals.
- Develop and roll out the PR strategy (Brand PR and Enterprise PR) for AMET
- Manage public relations agencies and other professional agencies
- Develop and manage budgets
- Develop relationships with key media and influencers.
Maintain External Stakeholder Trust Through Effective Management Of Issues
- In partnership with Marketing and Franchise teams, proactively identify potential brand / franchise-related issues and develop issues-management strategies.
- Manage product issues and other situations that may impact stakeholder trust and company reputation.
- Partner closely with EMEA Regional Consumer Health Issues agency, brand teams, legal and other CoEs to ensure Enterprise alignment.
- Develop messages that engage, inform and align stakeholders and serve as spokesperson for media inquiries.
Drive Employee Engagement And Advocacy Through Powerful Organizational Communication
- Partner with business leaders, develop internal communication strategies and messages to inspire, engage, inform and align employees.
- Partner with AMET Advisory Council to support change management communications.
- Roll out of any regional employee engagement activities.
Develop capability that makes our Enterprise and the CPA function AMET stronger
- Model and encourage behaviors that respectfully and confidently change the status quo, yet build momentum and consensus with external and internal stakeholders for better Enterprise results.
- Model strong business acumen with a broad and holistic understanding of competitive and industry priorities that drive business and social value.
- Role model effective counsel to business leaders by listening, understanding and providing credible expertise, relevant insights and transparent feedback.
- Segment key stakeholder motivations, needs and expectations in order to drive the most relevant business opportunities and strategies.
- Act as a storyteller to develop communications that create deep emotional connections to business and brand reputation, and drive solutions externally and internally.
- Actively encourage others to share external and internal best practices and contribute to standardized tools and practices to build a world-class CPA Function.
- Model and inspire a continuous improvement mindset to ensure the function stays on the leading edge of communication, change, technology, social media and other key trends.
- Model a healthy Enterprise culture by championing and facilitating a Diversity and Inclusion mindset that aligns with Our Credo and Leadership Imperatives.
- Education: Bachelor’s degree required, preferably in journalism, communications, marketing, arts, science or business.
Job Requirements
- Proven performer with at least 10 years of experience managing communication in a company, NGO, government agency or public relations agency; proven track record of successful public relations/communications, corporate communication, product communication, public affairs, and/or media relations achievements.
- Demonstrated ability to develop successful partnerships and influence with senior executives.
- Demonstrated ability to develop successful relationships with senior executives, media and influencers remotely
- Demonstrated ability to develop compelling stories, with superior written, oral and visual communication abilities.
- Ability to write and present clearly and persuasively in English and Arabic
- Experience in crisis/issues management.
- Experience dealing with national and local lay, professional/trade and social media and strong existing relationship with key media especially across the GCC region
- Deep understanding of digital and social platforms.
- Demonstrated analytic ability.
- Experience in managing budgets and schedules.
- Excellent judgment.
- Ability to maintain perspective and bring positive attitude and courage to partnership discussions
- Professional maturity and ability to work effectively across levels, functions, regions, backgrounds.
- Ability to stay aligned with overall strategic direction while applying diligence and attention to detail in execution and reliably meeting deadlines.
