Digital Marketing Executive/Consultant

Genovity is looking for a Digital Marketing Executive/Consultant to establish a product brand and drive sales & marketing strategies in order to increase product awareness by observing market, competitors, and industry trends. 

• The ideal candidate will have a strong understanding of adequate & recent marketing concepts, trends, strategies and best practices to deliver a positive image of the brand/ company.
• The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks

Job Description & Responsibilities:

• Develop, implement and manage social media marketing strategy through multiple social media platforms, including Facebook, YouTube, Twitter, and LINKED IN.
• Creating campaigns across the digital landscape Social Media, Google Ads, YouTube, LinkedIn, Twitter, Email to generate qualified leads.
• Develop and monitor campaign budgets.
• Brainstorm and develop new ideas for creative marketing campaigns.
• Design digital media campaigns aligned with business goals.
• Evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
• Plan and execute initiatives to reach the target audience through appropriate channels
• Maintain and grow relationships with existing customers
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our digital channels traffic, service quotas, and target audience.
• Design marketing materials and implement successful marketing campaigns.
• Set up tracking systems for online marketing activities
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Measure and report performance of all digital marketing campaigns.