Digital Marketing Executive/Consultant
Genovity -
6th of October, GizaPosted 3 years ago77Applicants for1 open position
- 64Viewed
- 33In Consideration
- 15Not Selected
Job Details
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Job Description
Genovity is looking for a Digital Marketing Executive/Consultant to establish a product brand and drive sales & marketing strategies in order to increase product awareness by observing market, competitors, and industry trends.
- The ideal candidate will have a strong understanding of adequate & recent marketing concepts, trends, strategies and best practices to deliver a positive image of the brand/ company.
- The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks
Job Description & Responsibilities:
- Develop, implement and manage social media marketing strategy through multiple social media platforms, including Facebook, YouTube, Twitter, and LINKED IN.
- Creating campaigns across the digital landscape Social Media, Google Ads, YouTube, LinkedIn, Twitter, Email to generate qualified leads.
- Develop and monitor campaign budgets.
- Brainstorm and develop new ideas for creative marketing campaigns.
- Design digital media campaigns aligned with business goals.
- Evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Plan and execute initiatives to reach the target audience through appropriate channels
- Maintain and grow relationships with existing customers
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our digital channels traffic, service quotas, and target audience.
- Design marketing materials and implement successful marketing campaigns.
- Set up tracking systems for online marketing activities
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Measure and report performance of all digital marketing campaigns.
Job Requirements
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Critical thinker and problem-solving skills
- Experience with Social Media Management
- Experience in digital marketing
- Knowledge of online marketing and a good understanding of major marketing channels & online marketing and campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Excellent mastery of digital channels, segmentation, conversion rate optimization, social media marketing, content marketing, messenger marketing, copywriting, Search engine marketing, search engine optimization, and a strong grip of analytics.
- Experience in Egypt marketing strategies.
- Highly creative with excellent analytical abilities.
- Up-to-date on the latest trends and technologies in digital marketing and marketing strategies.
- Experience of building and executing on integrated Digital Marketing Channel strategies
- Knowledge across multiple Digital Marketing and Channels
- Strong strategic planning, analytical thinking and crisis management skills.
Competencies & Skills:
- Communication skills
- Negotiation skills
- Problem-Solving skills
- Strategic marketing skills
- Sales skills
- Business Development
- Planning and Organization skills
- Results-driven and achievements oriented
- Creativity & innovation