Senior Digital Marketing Special...

Professional Service - P... -
Maadi, Cairo

Senior Digital Marketing Specialist

Professional Service - Proserv -
Maadi, Cairoposted 1 month ago

42Applicants for1 open position

Experience Needed:

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Education Level:

Salary:

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Develop digital marketing plan and implement tailored SEO strategies for multiple brands to improve organic visibility, rankings, and traffic.
Conduct keyword research and on-page/off-page SEO optimization for different websites across industries.
Plan, execute, and optimize paid digital campaigns (Google Ads, Meta Ads, LinkedIn) for B2B, F&B, consulting, and software brands.
Monitor and analyze campaign performance metrics, provide insights, and optimize for ROI and lead generation.
Build and manage digital funnels aligned with each business unit’s objectives and audience behavior.
Work with the content team to ensure brand-specific messaging aligns with SEO and campaign goals.
Track and report competitor performance per industry, delivering actionable insights for growth.
Develop lead generation strategies and implement tracking for MQL and SQL conversions across accounts.
Identify and test emerging digital platforms or tools relevant to each business sector.
Mentor junior team members and support internal teams with digital strategy best practices.

Candidate Profile

Years of Experience: 3 to 5 years in digital marketing with proven success managing multiple B2B accounts across various industries.
Industry Experience Required:
- B2B (core requirement)
- Business Consultation
- Food & Beverage
- Software/Tech
Required Expertise:
- SEO (technical and content-based)
- Media buying (Google, Meta, LinkedIn, snapchat, X, TikTok)
- Performance analysis and conversion tracking
- Multichannel campaign planning and execution
- Lead generation in B2B environments

Qualifications & Skills

Education: Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
Certifications: Google Ads, Meta Blueprint, LinkedIn Marketing
Languages: Arabic (native), English (fluent)
Technical Tools & Platforms:
- Google Analytics, Google Tag Manager, Search Console
- SEMrush, Ahrefs, or similar SEO tools
- Google Ads, Meta Business Suite, LinkedIn Ads
- Email marketing tools and CRMs (e.g., Mailchimp, Odoo)
- Google Data Studio or similar for reporting
Soft Skills:
- Strong analytical and strategic thinking
- Project management and multitasking
- Attention to detail
- Excellent communication and collaboration skills