Sr. Digital Media Buyer
Xact -
Heliopolis, CairoPosted 3 years ago21Applicants for1 open position
- 21Viewed
- 6In Consideration
- 13Not Selected
Job Details
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Job Description
As the Digital Media Buyer you will report directly to the Marketing Manager and be responsible for representing Xact Clients strategic paid media digital advertising campaigns to drive revenue and build brand awareness
Your day to day responsibilities will include:
- Build, manage, and optimize Social Media campaigns and Retargeting
- Develop campaign strategies and initiatives that support the brand objectives, highlight specific products and raise brand awareness
- Work with Brand Creatives & Content Creators to develop creative assets to support campaigns
- Monitor, track KPIs, and provide insights from campaigns to Marketing Team
- Keep up with the latest about digital media buying platforms and new strategies
- Manage budget as set forth by the leadership team & determine recommendations for allocation of spend
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
- Develop creative and innovative solutions for new customer acquisition
- Lead optimization and testing throughout the paid funnel with attention to ad creative, ad placement, and landing page experience
Job Requirements
- 2+ Years of Digital Paid Media Experience
- Demonstrated Expertise of Paid Media Funnel & Customer Journey
- Expert knowledge of Facebook, Instagram, and Google Ads with the ability to execute campaign structure best practices
- Creative – Ability to create compelling ads
- Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder
- Data-Driven & Detail-Oriented
- Ability to multitask and keep up with a fast-paced environment
- Requires in-depth knowledge of digital campaign metrics, KPIs, ad-setup, and audience targeting
- Ability to draw actionable insights from data and proactively plan out the next steps
If You’re a Good Fit, You Probably
(If these aren’t you, you’re still awesome… you’re just not the right fit for this position)
- Thrive in a small and growing team (<10 people)
- Enjoy reading books and taking courses to grow yourself
- Do some sort of digital marketing (or learning) in your spare time… it’s not just a day-job for you
- Feel at home with spreadsheets and task management tools
- Genuinely care about clients (people) rather than just getting things done
