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Job Description
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, YouTube, and potentially additional channels (Snapchat, Telegram, WhatsApp, etc.).
- Create shareable content appropriate for specific networks to both spread our brand and our content and links.
- Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
- Create and manage social media paid campaigns and track their success,
- Create and distribute content that educates and entertains our audience, including videos, photos, infographics, video graphics, collaterals, etc.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and new social networks to reach our target buyers.
Job Requirements
- Proficiency in Adobe Creative Suite & media editing software is a must
- Active and well-rounded personal presence on social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Experience in demand generation marketing and inbound marketing.
- Must have great creative energy and a positive attitude.
- Being able to work to tight deadlines
