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Job Description
- Conduct research on current trends and audience preferences.
- Create and implement social media strategy to align with business goals
- Generate impactful and meaningful content on all social media platforms.
- Crafting out social media content and plans that are in alignment with the company’s brand identity
- Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news)
- Promote social influencer programs, while regularly attending social influencer events
- Interact with fans and followers, reply to queries promptly, and monitor customer feedback
- Supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
- Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
- Recommend proposals to tweak the social media marketing strategy for optimal results
- Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead
- Keep updated on the best practices and emerging trends in social media
Job Requirements
- Bachelor’s degree in Marketing or relevant field
- Prior experience in Mortgage/Banking Industry is a Must
- Proven experience on reaching high ranks on competitive market
- A minimum of 3 years’ experience in social media marketing and/or PR
- Self-taught learner willing to read and keep up-to-date on technological changes
- Excellent writing skills in English and Arabic
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